Work, Life & Everything in Between
Hinna Scully on a sunny beach in a long flowing black dress, barefoot on the wet sand and looking back over her shoulder with a smile

New Jersey

HinnaScully.

Usually working on something.
Probably more than one thing.

I work in technology, built an app to make meeting halfway easier, wrote a children's book, and started a community that's grown to over 9,000 moms in New Jersey. They might seem like completely different things, but I think they're connected.

Inside: the zoo book, the app that ends “where should we meet?”, and the moms' community

The Work

A Few Things I've Built Along the Way

I've always had a lot of ideas. Some turn into projects, some turn into something completely different, and a few have actually made it out into the world. Here are some of them.

Cover of All the Animals in the Zoo Go Moo! by Hinna Scully, a little cow standing at the gates of the zoo
the shy cow is a little bit me ↱

Children's Book

✦ #1 New Release, Children's Zoo Books · October 2026

All the Animals in the Zoo Go Moo!

Moo is new in town, she doesn't know how the other animals speak, she feels a little weak and a little frowny, but she decides to be strong, today is a new day, she belongs. And then all the animals go moo with her, they include her, they play together, and she doesn't have to be like everyone else to belong, she just has to be included.

It's written for little readers ages 1 to 7, with some of my own childhood tucked inside.

School Visits & Readings → Find It on Amazon →
In The Middle launch artwork, the app is live on iOS and Android

Founder & Creator

In The Middle

If you've ever watched a group chat go in circles over where to meet, you already know why I built this. Put in where everyone's coming from, and In The Middle finds spots that are fair for the whole group, not just for whoever happens to live closest. No more hour of “you pick.” “No, you pick.”

2-10
People per meetup
$4.99
One-time · No subscription
Meet In The Middle →
Download on iOS → Get it on Android →

Product & Technology

Product Leadership

Most of my career has been in technology, and the part I like best is the early stage, when an idea is still complicated and someone has to turn it into something people understand and want to get behind. That's a lot of what I do now at Optum.

See My Experience → Find Me on LinkedIn →

The Person

A Little About Me

The Short Version

  • Mom to two daughters
  • Wife to Jason, a 4th-degree black belt
  • White belt in Brazilian Jiu Jitsu myself, still learning
  • Two dogs, a black Lab and a Havanese
  • Book club founder, never misses a month
  • Based in New Jersey

I'm a product leader, entrepreneur, author, community builder, and mom to two daughters who keep life interesting.

I've spent much of my career working in technology, helping turn complex ideas into products and stories that make sense in the real world. I love a good problem to solve, especially when the answer makes someone's everyday life just a little better.

But I've never believed you have to be just one thing.

I'm as excited about building an app as I am about writing a children's book, planning a school event, or running a community where moms can ask the questions they wouldn't ask anywhere else.

Looking at all of these things together, I guess there's a bit of a theme. I've always cared about helping people find their place.

That's personal for me. Growing up, there were times I felt like the odd one out, and I haven't forgotten it. It shows up in how I lead, what I make, and the rooms I try to create for other people.

At home in New Jersey, I'm with my husband Jason, our two daughters, and our two dogs, a black Lab and a Havanese. Jason runs Revel Jiu Jitsu and The Guide Sites. If you're curious what he does, that's where to find him.

I also founded a book club that meets once a month, and I always show up. Thrillers are my favorite genre, the twistier the better. We're accepting newcomers right now. See what we're reading next. There's a seat for you if you love a good twist.

Off the clock, I'm usually in the kitchen. I share some of what I'm making over on @heynonnahinna.

Usually juggling a few ideas, a good book, and whatever's next.

See What I'm Working On →

The Day Job

The Work Behind the Titles

Day to day, I lead marketing and comms for Optum. Product managers are natural storytellers, so I find the words that explain what the technology does, why it matters, and who it’s for.

Optum

Role: Director of Product Management

Focus: Product Management, Marketing and Communications

Also: AI Mentor, UHG AI Immersion Program for Executives

Previously: Chief of Staff, Optum

At Optum, a lot of my work is translating: taking complicated product and technology stories and making them clear enough that people understand them and can act on them. It sits where product management, technology, and communication meet.

I work across enterprise AI, from strategy and value reporting to the readiness work that helps teams actually use AI. I mentor executives on practical AI adoption through the UHG AI Immersion Program, and I use enterprise AI tools daily across strategy, communications, and planning. Most recently, I contributed to Optum’s work as a launch partner in Google Cloud’s Gemini for Healthcare preview, announced November 10, 2026.

I lead executive communications and prep work across every level of the organization, translating complex product and strategy work into clear decks and docs for teams, peers, and senior executive leadership.

Product Leadership Technology Strategic Messaging Communications AI Enablement

About Optum →

The Words

Things I've Been Thinking About

I write for AIPMM's Product Buzz, usually when a product decision sticks with me, a launch teaches me something, or a piece of technology makes me pause. The question isn't just what we can build, but whether we should, and what happens after.

01

Lessons From Sully in the Age of AI

What the Sully story teaches us about technology, responsibility, and knowing when experience still matters.

Product ManagementPublished by AIPMM
02

Just Because We Can Doesn't Mean We Should

Why the right question isn't always whether we can build something, and what we owe the people who use it.

Product ManagementPublished by AIPMM
03

The PM Role Is Evolving, and That's a Good Thing.

Product management keeps changing, and that's part of what makes it interesting.

Product ManagementPublished by AIPMM

Want more? Everything I've published lives on AIPMM's Product Buzz.

Visit AIPMM →

Community

More than ten years ago, I started Central Jersey Brown Mommies Unite because I wanted local moms to have somewhere to ask the unfiltered questions. I'm still the founder and the sole admin. I read, I approve, I show up in the comments.

10+ Years Running

9,000+

Members · Central Jersey Brown Mommies Unite

It Started as a Small Facebook Group

It was never supposed to be big. It was a few moms and a lot of questions: pediatricians, preschools, where to get your hair done. It kept growing because the women in it kept looking out for each other.

School & Family Community

School PTA & Safety Team

VP of PTA Events
Parent Representative, School Safety & Climate Team

At my daughter's school, I am VP of PTA Events and the Parent Representative on the School Safety & Climate Team.

The team works on school safety, climate, culture, and student wellbeing. I'm there to bring the parent perspective into those decisions.

Cover of All the Animals in the Zoo Go Moo! by Hinna Scully

School Visits & Readings

Let's Read Together!

School Visits, Daycare Readings & Storytime

The best part of writing this book is reading it out loud to a room of kids and watching them moo along. If you'd like me to visit your classroom, daycare, or library, I'd love to. We'll read, moo a little together, and talk about how friends help us feel included when we're new.

Best For
Ages 1 to 7
Themes
Belonging · Friendship · Courage · Acceptance
Audience
Schools, Preschools, Daycares, Libraries & Family Events
Availability
By request
About the Book →

Credentials

Credentials &
Hinnanymous LLC

AIPMM & Product Buzz

I'm a Certified Product Manager and a forever learner, and my published articles appear on AIPMM's Product Buzz. I like writing the practical kind: clear, usable, and honest about how product decisions actually get made.

Visit AIPMM →

Hinnanymous LLC

Hinnanymous LLC is my company and the home of In The Middle and my children's book. The name is my own joke: Hinna plus anonymous, because some days even I don't know what I'll end up making next.

Visit In The Middle →

Contact

Let's Connect

Have a question, an idea, or something you'd like to work on together? Send me a note about a school reading, the book, the app, product work, joining the book club, or a community event. I read everything that comes in.

✦Professional Connections

Technology, product management, leadership, and collaboration.

✦School Visits & Book Readings

Classroom readings, daycare visits, libraries, and children's events.

✦Writing & Creative Collaborations

Author opportunities, content collaborations, and creative projects.

✦Community Partnerships

Events, volunteering, and local initiatives.

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